Kalamazoo Master Plan

For one of my first projects at LSL, I jumped in head first branding the “Plan Kalamazoo” process from inception to completion. The City sought a visually captivating plan that played homage to a retro postcard while providing clear, concise direction during the recession. Four topics guided technical committees, engagement, and ultimately the plan chapters, so I branded each with logos, “stamps”, and postcards at meetings where the public wrote friends to describe their Kalamazoo of the future.

• Managed a team of subconsultants,
• Developed public involvement exercises and materials
• Created all the graphics, maps, document design,
• Led plan writing and editing.
• Prepared a neighborhood character analysis and land use strategies for each, including SketchUp 3D models to illustrate the vision for infill and neighborhood character

Check out the plan here.

(2010)

• Illustrator
• GIS
• SketchUp
• InDesign