Kalamazoo Master Plan

For one of my first projects at LSL, I jumped in head first branding the “Plan Kalamazoo” process from inception to completion. The City sought a visually captivating plan that played homage to a retro postcard while providing clear, concise direction during the recession. Four topics guided technical committees, engagement, and ultimately the plan chapters, so I branded each with logos, “stamps”, and postcards at meetings where the public wrote friends to describe their Kalamazoo of the future.

  • Managed a team of subconsultants,
  • Developed public involvement exercises and materials
  • Created all the graphics, maps, document design,
  • Led plan writing and editing.
  • Prepared a neighborhood character analysis and land use strategies for each, including SketchUp 3D models to illustrate the vision for infill and neighborhood character

Check out the plan here.


  • Illustrator
  • GIS
  • SketchUp
  • InDesign
City of Kalamazoo, MI
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© 2017 Kathleen Duffy